Digital Strategy: how do you create an effective email signature?
Getting started: why create an email signature? An email signature is a communication channel in its own right. With an average of 35 emails sent per day per employee, it’s a company’s primary communication channel . In a company employing 100 people, that makes about 70,000 views a month and about 30% engagement, i.e. an average of 20,000 clicks. Deliverability of an email signature is 100% guaranteed, as your employee’s email is not spammed.